Foreman Consulting, Inc. is a marketing strategy consulting firm that builds stronger brands in a range of consumer goods and services categories and industries, including: food, beverages, personal care, insurance, education, consumer electronics.
Consulting services are focused on the following areas:
Consumer Insight Generation – Conducting qualitative research (focus group moderating, interviews, ethnography, web 2.0 tools) among a range of targets, including: kids, teens, moms, boomers, educators, patients, doctors, caregivers
Brand Strategy Workshop Facilitation – Determining the brand issues and consumer problems to address and facilitating team workshops to develop recommended solutions and action steps.
Brand Positioning – Identifying and understanding market and consumer segments, targeting the segments of highest growth and leverage and creating/evolving a brand promise that is meaningfully differentiated from competition
New Product and Brand Development – Working with multi-disciplinary client teams, consumers and outside experts to create successful new product and brand concepts
Strategic Brand Planning – Assessing brand portfolios, determining how far a brand can stretch and designing key marketing initiatives to deliver brand growth
For more information, please contact: hforeman@sbcglobal.net
