Consumer brand builder: brand positioning, new product development, qualitative research, strategy workshop facilitation
Heidi Foreman is a Chicago based marketing strategy consultant focused on building brands for consumer goods and services companies nationwide. She does not come by this casually…after earning her MBA from Kellogg and honing her marketing and team-building skills in senior brand management roles at Gillette, Wesley-Jessen and Scholastic, she has been consulting with Fortune 1000 companies for a number of years. Representative clients include: Pepperidge Farm, Gorton’s, Kraft, Nestle, Dannon, Quaker, Energizer Personal Care, Hewlett-Packard, Motorola, Golden Rule Insurance and Accenture.
Heidi’s combination of intellectual curiosity (i.e., consumer marketing nerd) and practical reality (i.e., recommendations have to work) with both client and consulting side experience is brought to each brand building challenge and is one of the things that sets her firm apart. Consumer-centric to the core, the work typically begins with understanding what makes users and prospects tick and developing the insights to create a meaningful brand promise. This platform drives successful positioning and new product concept development engagements.
Because she firmly believes that brands are promises, Heidi also works with organizations to help them “live the brand” beyond its creation. So, whether the brand issue is which category to enter (or exit), which new products will support the brand or which segments to tap for growth, the evolution is based on the promise.
An avid fan of children’s literacy and child welfare causes, Heidi also devotes her time and marketing talent to several non-profit organizations, including: Taproot Foundation, Youth Law Center, Florida Department of Children & Families and Boundless Readers.
For more information, please contact: hforeman@sbcglobal.net
